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  • 30-day money-back guarantee
  • No PPD & no ammonia
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Grey hair and beard, covered in one shower.

A colouring shampoo for men. Lather, wait ten minutes, rinse. No mixing bowls, no gloves, no ammonia burn.

Before and after using NovaHair
One bottle, 15 to 20 applications
$2.00per wash
A barber touch-up$25+
A box of dye, plus an hour$12+
Based on one bottle at $29.99.

What is in the box

1Colouring shampoo, 200ml
2Applicator brush
3Reusable gloves
Dispatched within 48 hours30-day money backFree shipping
NovaHair colouring shampoo, 200ml
Best sellerHair & beard
★★★★★4.8 · 312 reviews · 7,894 customers

NovaHair Colouring Shampoo

Restores your natural tone on hair and beard in under ten minutes, in the shower. Holds for four to six weeks.

One bottle covers hair and beardGentle enough for facial hair, strong enough for coarse grey.
No PPD, no ammonia, no heavy metalsThe three ingredients behind most scalp reactions are all absent.
No mixing, no gloves, no stained sinkIt works like shampoo because it is one. Rinses off skin and tiles.
Conditions while it coloursFo-Ti root and ginseng extract, so hair feels softer rather than stripped.
Choose your shadeBlack
30-day money-back guarantee
Ships by Mon, 21 SepFree shippingTracked
VISAMASTERCARDAMEXPAYPALAPPLE PAYSHOP PAY
On damp hair, work it through your hair and beard like a normal shampoo until it lathers evenly. Leave it eight to ten minutes, then rinse until the water runs clear.
Four to six weeks. Clarifying and anti-dandruff shampoos strip it faster. Most men do a full application, then a short root top-up every few weeks.
Match your natural colour, not the colour you want. Going darker is what makes dyed hair look obvious. Between two shades, take the lighter one.
A plant-based colour base with Fo-Ti root and ginseng extract. No PPD, no ammonia, no heavy metals. Vegan and never tested on animals.
It rinses off skin and tiles with water. It will stain a light towel, so use a dark one for the first rinse.
Orders leave the warehouse within 48 hours with tracking. Shipping is free. You have 30 days to ask for a refund, opened bottle or not.
Customers showing their results [swap these for your UGC clips]
Customer result
Customer result
Customer result
Four men with natural dark hair and beards

What actually happens, and when

Nothing to build up over months. The change happens the first time you use it. The rest is maintenance.

First wash

Grey is gone before you towel off

Ten minutes and the grey at your temples, roots and beard has taken your natural tone. Even coverage, no patchiness along the jaw.

Week one

People notice, nobody guesses

The tone settles after a couple of washes and blends with your own colour. You get told you look well rested, not asked what you did.

Week four to six

Roots start showing again

Colour fades gradually rather than growing out in a hard line. A five-minute top-up on the roots puts it back.

Real results, same lighting

Photographs sent in by customers. No retouching, no studio setup.

Grey hair and moustache before and after
Hair and moustache, one washFull grey through the hairline and moustache, back to a natural dark tone after a single application.
Grey beard before and after
Full beard, light brownCoarse grey beard hair takes colour evenly from cheek to chin, without the patchy look box dye leaves.
Grey temples before and after
Temples and sidesThe area most men give up on. Blended into the surrounding hair rather than sitting on top of it.

Against a box of dye

The reason most men stop colouring their hair is not the result. It is everything around it.

Compared onNovaHairTraditional box dye
Time from start to finish10 minutes40 to 60 minutes
Mixing, bowls and glovesNoneRequired
Works on beard hairYesRarely, and unevenly
PPD and ammoniaNeitherUsually both
SmellLike shampooSharp, and it lingers
Conditions while it coloursFo-Ti and ginsengStrips the hair
Grow-outFades softlyHard root line

What is in the bottle

And, just as importantly, the three things that are not.

Fo-Ti root and ginseng extracts
WHAT IS IN IT
Fo-Ti rootUsed for centuries in Chinese medicine for hair colour and thickness. Here it helps the pigment bind without cracking the hair shaft open the way peroxide dyes do.
Ginseng extractConditions the scalp and the hair while the colour sets, which is why hair feels softer afterwards rather than dry and straw-like.
WHAT IS NOT
PPDThe dye ingredient behind most allergic scalp reactions. Not in this formula at any concentration.
AmmoniaWhat gives box dye its smell, and what strips the hair while it opens the cuticle.
Heavy metalsLead and its relatives, still found in some progressive dyes. Made to EU and US cosmetic standards.

Three steps, in the shower

If you can wash your hair, you can do this.

1

Lather

On damp hair, work a palmful through hair and beard until it foams evenly. Cover the roots and beard line properly.

2

Wait

Eight to ten minutes. Wash the rest of you while it works. Go the full ten if your grey is coarse or stubborn.

3

Rinse

Until the water runs clear, then towel dry with a dark towel. No conditioner for the first 24 hours.

7,894Orders shipped to date
4.8Average customer rating
48hDispatch, with tracking
30 daysTo change your mind

What customers say

Unedited, from verified orders.

★★★★★

All the white hair gone. I didn't have many white hairs but it got rid of them, and the same on my moustache. Wow. Recommend it.

James M. · Verified customer
★★★★★

Easy to apply and far less messy than traditional dye. I have used it twice and have plenty left to last me over a year, which will save me money.

Andrew P. · Verified customer
★★★★★

A quick and convenient root touch-up. It rinses out much faster than permanent dyes and lasts until the roots grow out. Finally got my confidence back.

Mike W. · Verified customer

Thirty days, opened bottle or not

Use it. If the colour is not right, or it is simply not for you, email us within 30 days and we refund you. You do not need to send the bottle back and we do not ask you to justify it.

Cruelty freeNever tested on animals.
HypoallergenicNo PPD, ammonia or heavy metals.
VeganNo animal-derived ingredients.
CompliantMade to EU and US cosmetic standards.

Ten minutes, next time you shower

Free shipping, dispatched within 48 hours, thirty days to change your mind.

NovaHair Colouring Shampoo
Two bottles · $47.98